📲 Introduction social media key performance indicators (KPI’s):
- How do you measure the ROI of your social media marketing strategy?
- When do know if your social media marketing strategy is successful?
To be successful the most important step is to develop your set of key performance indicators that are aligned with your organization’s goals, values and purpose.
📲 Examples of social media KPI’s to measure your Twitter account:
- Posting frequency
- Follower segmentation
- Total Impressions
- Tweet activity: retweet, favorites