📲 Introduction social media key performance indicators (KPI’s):
- How do you measure the ROI of your social media marketing strategy?
- When do know if your social media marketing strategy is successful?
To be successful the most important step is to develop your set of key performance indicators that are aligned with your organization’s goals, values and purpose.
Examples of social media KPI’s to measure your Facebook account:
- Number of Fans
- Page Likes
- Posting frequency
- Total Reach
- Total Impressions
- People Talking About This (PTAT)
- Talking about
- Fan engagement
- Posts per day
- Traffic to a specific website