Best Practices – Mobile Marketing for mobile devices

With the increased sales via mobile devices mobile marketing is the way of the future. Our take-aways from a good article on Entrepreneur are:

1. Right-sized content

  • Consistency
  • Quality content
  • Focus; get to the point

2. Local search

  • Use local search functionalities
  • Share you contact information (hours of operations, phone, instant message)

3. Location-based sites

  • Integrate with social media
  • Location-based services

4. Geo-targeting

  • Geo-targeting (e.g.; digital discounts and coupons)

You can read the full article via this link.

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